Making your online business system profitable depends on many things. One of the most important is your list building ability. That’s right, developing and securing a high quality list of active subscribers is key to your online business profitability and success. I have put together 10 of the more important strategies for anyone wanting to build and maintain a high quality email marketing list. Let’s take a look.1) Creating an effective landing page is essential. You want this page to look professional as well as be viewer friendly in design. You may not have any skill in website or webpage design, if this is the case if it is in your budget hire a professional to do it for you or get one of the thousands of landing page templates available online. These templates vary in cost from free to hundreds of dollars.2) Next, you will need to put a form on your landing page that makes it easy for your visitors to accept your offer to subscribe to your opt-in email list. In addition you should add a giveaway item to entice the visitor to opt-in.3) To get the best response from subscribers to your email list you have to be sure that the free items that you offer are of the best quality, (no cheap stuff) these individuals will get a good or bad impression of you, your business, and your products or service by the quality of the freebie they received.4) Be particular about the written content that you include for your visitors, be sure it is professional and interesting. If you only include a sales pitch in your content you will more than likely lose your potential customers, so give them relevant and interesting things to read.To build long – term business relationships, loyalty and trust create content sites. For an optimum response to your email list building efforts link your sales page from your content site filled with fresh, relevant and interesting articles and valuable information. Remember to add web forms on your site and make the offer to subscribe to your list.5) Keeping your customer’s information private and safe is of utmost importance. When you promise to protect your customers personal information, not to sell or share it with anyone, don’t do it period, keep your promise. Not only will this unethical activity destroy your good reputation, it may be illegal in some way, fashion, or form.6) Invest the time to get to know your product or service offer yourself. Try it out. Make sure that what you are selling to others is something you would purchase yourself. Say you are promoting your own book, be sure that it has interesting and helpful benefits to the target niche market that you intend to sell it to.7) Give your customers the best customer service possible. This is a surefire way to secure customer satisfaction. When you make your customers happy by fixing any product or service related problems or answering any questions the may have quickly as possible you build their trust and loyalty.8) Show appreciation to customers who refer others to you by giving them some type of reward or benefit. This also is a way of building a lasting and trusting customer relationship.9) If ever your customers have complaints or inquiries you should deal with them immediately. You must keep in mind that keeping the customers on your email list satisfied is keeping the customer.10) To continue to ensure that your list building efforts are successful be ethical in every aspect of the email marketing list methods and techniques that you use. Your potential customers as well as the subscribers to your opt-in list can easily tell between a scam and the real thing. Keep your dealings with them honest.The above tips have helped me keep my opt-in email list active and growing, if you use them in your list building efforts I am sure you will have the same positive results.